Ad Specialist
At Asana, we’re building a communication platform that enables teams to work together with less effort. Teams across the globe, in every industry, run their businesses on Asana, and we are expanding to new teams and companies every day.
As our first ad specialist you will be instrumental in driving Asana’s growth, and will have an opportunity to help craft and scale advertising efforts. You’ll help drive user growth by developing and executing online ad campaigns that reach new audiences and nurture existing users. The range of responsibilities includes executing online advertising campaigns, developing campaign strategy, expanding to new ad channels, testing new targeting tactics, managing the ad budget, and collaborating with marketing partners and external vendors.
Requirements
- 2-5 years experience developing, executing, optimizing, and analyzing online advertising campaigns.
- Able to develop creative solutions for driving conversions at all stages of the marketing funnel, including paid user acquisition, adoption, and reactivations.
- Familiar with marketing metrics and obsessed with marketing efficiency, you know how to get results and manage a budget.
- Love to execute - you have experience setting up and optimizing ad campaigns in Facebook, Twitter, Adwords, AdRoll, Google Analytics, Doubleclick and/or similar tools.
- You understand the freemium business model and marketing funnel, and how this affects ad strategy and tactics.
- Stay current with online marketing strategies and tactics - you know what channels to use, what targeting tactics to try, and what tools to use.
- Excited to spread the word about Asana - you love the product and want to help us grow our user base.
- You’ve collaborated with designers, copywriters, and external agencies to create ads for different channels.
- Willingness to learn - you have marketing experience, but are ready to learn more and collaborate with a diverse marketing team.
Desirable
- Startup, B2B, and/or SaaS marketing experience
- Personal interest in productivity and organizational efficiency
- Power user of Asana, you have ideas for what types of users and teams would benefit from Asana
- Experience with out of home/outdoor ads
Potential Profiles
- Current digital marketer, user acquisition specialist, demand or lead generation specialist looking to take the next step and move to a growing mission-driven startup.
- Media planner at an ad agency, who wants to get closer to a single product and mission.
- Campaign Manager or Digital Marketer at a large company, who wants to craft and execute an ad strategy on a growing team.
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