Description
ABOUT THE ROLE
The Campaign Analysis Coordinator (CAC) is a great entry level role in the digital media industry since it provides a wide view of the complex landscape. CACs have the opportunity to observe media plans progress from start to finish with hands-on experience at the post-sale, post-launch stage. This typically means reporting, performance, pacing, and other measurement functions.
The CAC works very closely with the rest of the Analysis team who guides him/her through various tools and Centro processes, providing regular learning opportunities. In addition to the CA/CAC relationship, CACs work with internal Centro teams and external publishers to make sure everyone is up-to-date on the campaigns. There are also regular opportunities to shadow Analysts and Senior Analysts on client-facing projects.
Centro offers many flexible and tailored career paths, but the standard progression from this role is to Campaign Analyst (CA). The Campaign Analysis Coordinator will work with our internal teams and publisher partners for approximately 1-3 years before beginning to work with external clients as a Campaign Analyst. This is all dependent on experience, performance, and the region’s business needs.
ABOUT THE CAMPAIGN ANALYSIS TEAM
As part of Centro’s Media Operations team, the Campaign Analysis team is responsible for the reporting and performance analysis of Centro’s client-facing digital media offering. We are a team of four in the Midwest currently and 20+ throughout the country. We work very closely with our Account Management, Campaign Management, and Sales counterparts to deliver great digital media solutions for our clients.
CORE RESPONSIBILITIES
- Support the CA team while learning the digital media business and Centro’s offerings
- Update campaigns in Centro’s internal campaign management software
- Monitor the performance of digital media campaigns against benchmarks using internal and 3rd party reporting systems
- Send launch reports to publishers and confirm minimal discrepancy (work with the Campaign Manager to investigate if one arises)
- Communicate with internal teams (search, social, audience buying, etc.) about delivery and basic performance metrics
- Contact publishers and external media providers to provide campaign updates
- Work in several ad servers and pull various reports
QUALIFICATIONS
- 0-1 year of experience with relevant internship experience strongly preferred
- Bachelor’s degree required, preferably in advertising, marketing, or econ
- Excellent organization and communication skills
- Highly motivated with a strong record of project or process management
- Able to juggle a high volume of tasks and prioritize constantly
- Strong independent thinking and problem solving abilities
- Optimistic with a team mentality and a history of delivering Raving Fan service
- Solid Excel proficiency
Centro is an Equal Opportunity Employer and does not discriminate against any employee or applicant on the basis of race, gender, age, disability or any other basis protected under the law.
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