Sr. Product Marketing Manager, Workflow and Governance
At Box, we’re changing the way businesses of all sizes manage content, collaboration, and the way they deliver more user-centric IT business processes. As our Senior Product Marketing Manager, you'll partner closely with our Product Management, Sales, Engineering and Customer Success teams - not to mention customers like P&G, Netflix, Toyota and Allergan - to make Box the industry standard for Enterprise Content Collaboration and power a revolution in more user-centric IT practices.
Responsibilities
- Define and execute the go-to-market strategy for core Box features and use cases based on our Workflow, Governance and other IT-focused products
- Drive messaging, competitive positioning, collateral creation, sales enablement and high-impact launches
- Establish a clear definition of our target customer segments, prioritization and approach
- Manage integrated campaigns designed to engage with IT decision makers, create market awareness, and promote Box thought leadership around Enterprise Content Collaboration
- Manage a strategic approach to product development and launch, based on customer insight, market research, customer adoption, and market awareness
Key Activities and Cross-functional Engagement at Box
- Support Sales, Business Development and Customer Success teams with compelling tools and collateral
- Engage directly with prospects, customers and partners to help them be more successful with the platformLead the creation of datasheets, solution pages, technical guides, white papers, case studies, and webinars
- Partner with the Box PR and Analyst Relations (AR) teams to drive awareness and interest in Box
- Work with the events team to create compelling event content, structure and followup
Qualifications
- At least 3-5 years of product marketing experience, with some experience working with direct sales and selling to businesses
- Strong business and technical writing skills. Can you explain the benefits of our platform to a CIO? Can you convince a development team that our platform is the best technical solution to their problem? Can you deliver an effective message, in 14,000 words or 140 characters?
- You can point with pride to something creative you’ve done in the workplace or in your personal life
- You like ambiguity and can still plan/execute in an environment where things are not always crystal clear
About Box: Box provides a secure way to share content and improve collaboration on any device. Desktop, tablet or mobile. From huge corporations to mom and pop stores, Box believes technology should never limit anything you do. Businesses of any size can be more productive, inventive and powerful on Box. The company is well funded by top VC firms like Andreessen Horowitz, Draper Fisher Jurvetson and U.S. Venture Partners. Box is proud to be on Forbes’ list of America’s Most Promising Companies, is used in 240,000 businesses - including 99% of the Fortune 500 – and is the go-to product of 27 million people.
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