VP/Dir Public Relations and Communications
SoFi is a leader in marketplace lending and the largest provider of student loan refinancing, with over $950M in loans issued to more than 11,600 members. We're transforming financial services for ambitious early-stage professionals with student loan refinancing, MBA loans, mortgages, and personal loans. Unlike traditional lenders, our proprietary underwriting approach takes into account merit and employment history to offer unique credit products our members won't find elsewhere. We offer individual and institutional investors the ability to create positive social impact on the communities they care about while earning compelling rates of return.
SoFi is seeking a dynamic, driven communications lead to propel awareness of SoFi’s unique alternative to traditional lending. We’re seeking a strategic and creative leader to develop and execute all public relations activities and programs. The role will work closely with the CMO, CEO and executive management team.
By joining SoFi, you’ll become part of a forward-thinking company that’s set on transforming financial services. We offer the excitement of a rapidly growing startup with the stability of a seasoned management team.
Responsibilities:
- Communications Plan: Develop and execute a proactive plan to drive brand awareness with borrowers and investors.
- Media Relations: Establish and build relationships with consumer and business media including print, broadcast and online. Own key media relationships directly.
- Content Production:
- Create and pitch highly relevant story angles to the media.
- Write and edit news releases and other media materials
- Manage the development of materials such as white papers, newsletters, infographics, and research briefs.
- External agency: Manage an outside public relations agency to achieve communications objectives.
- Budget: Manage PR and communications budget to plan.
- Relationships: Develop strong internal relationships with executives and spokespeople
Attributes
- Exceptional communicator
- Able to distill complex concepts into succinct explanations
- Intellectually curious
- Committed and passionate
- Creative and adaptable
Requirements:
- 8-12 years of PR experience
- Consumer experience in a high-growth environment preferable
- Proven track record of building awareness and driving measurable business results
- Ideal candidate will have both agency and in-house media relations experience
- Excellent verbal and written communication skills
- Bachelor's degree with strong academic record
- Existing media relationships in personal finance desirable
We offer competitive compensation, stock options, an open tim eoff policy, subsidized lunches, group medical, detail and vision and 401(k) to all employees.
SoFi is an equal opportunity employer.
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