Sr Field Marketing Manager, Southeast US
The Sr Field Marketing Manager (FMM), Southeast US role is responsible for driving field marketing plans to increase pipeline and penetration across the top 100-300 enterprise accounts. This position will develop and drive high touch field marketing programs, with an emphasis on account-based marketing, that generates quality pipeline, move prospects through the sales cycle, and build customer intimacy. The FMM role will support Box large enterprise accounts (F500), in a fast paced environment and requires experience in account based marketing and C-level executive programs.
Duties
- Proactively drive enterprise field marketing programs from planning, execution, to tracking results.
- Understand field needs, ensure alignment with segment marketing objectives, define programs and success measurement, and deliver programs in-region.
- Planning regional integrated marketing programs to take customers on a journey
- Defining marketing plans to create/accelerate opportunities and build executive relationships that impact deal growth
- Drive account based marketing for top 10-20 accounts, aligned with sales teams’ goals
- Create, build and execute field events from tech demo days to C-level executive roundtables
- Communicate, execute and package enterprise and industry events to local teams
- Tracking program results, measuring program success, and reporting metrics via SFDC
- Maintaining program budgets
- Share best practices with the EMEA field marketing team
- Working cross-functional across all marketing depts from product mktg to channel marketing teams to implement joint field events
Requirements
- 7-10 years of enterprise marketing experience, with field marketing background
- Proven track record of successfully partnering with sales management
- Experience with developing integrated, multi-touch marketing plans
- Experience in account based marketing and executive programs for large enterprise customers
- Enterprise software background with strong solution selling knowledge
- Experience with sales and marketing automation systems – Salesforce and Eloqua plus
- Vertical marketing experience, healthcare and financial services a plus
- Self-motivated, innovative, collaborative, multi-tasker, creative and analytical
- Excellent oral and written communication skills
- Proven ability to excel in a fast-paced environment is extremely important
- Strong team player with a positive attitude
- Travel 30-40%
About Box: Box provides a secure way to share content and improve collaboration on any device. Desktop, tablet or mobile. From huge corporations to mom and pop stores, Box believes technology should never limit anything you do. Businesses of any size can be more productive, inventive and powerful on Box. The company is well funded by top VC firms like Andreessen Horowitz, Draper Fisher Jurvetson and U.S. Venture Partners. Box is proud to be on Forbes’ list of America’s Most Promising Companies, is used in 240,000 businesses - including 99% of the Fortune 500 – and is the go-to product of 27 million people.
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