Description
ABOUT THE ROLE
The Campaign Analyst is responsible for the reporting and performance analysis of clients’ digital media campaigns. CAs monitor live campaigns, provide client reporting, communicate with publishers, and suggest optimizations. The Analyst role is typically post-sale, but they can be engaged for strategic conversations or measurement guidance pre-IO.
The person in this role will possess strong analytical skills, but at the same time, be able to translate the data into digestible points. They should have the ability to analyze raw data, interpret media performance, draw conclusions, and provide actionable recommendations and their forecasted outcomes/implications. The analyst must be flexible, adaptable, extremely organized, and able to provide strategic and tactical optimizations for current and future media plans. The Analyst goes above and beyond to provide Raving Fan service for Centro’s clients and internal teams by developing strong interpersonal relationships.
Centro offers many flexible and tailored career paths, but the standard progression from this role is to Senior Campaign Analyst (Senior CA). Campaign Analysts work with our agency partners to execute media plans for approximately 1-3 years before being placed on large-scale partnerships or in-house agency business as a Sr. Campaign Analyst. This is all dependent on experience, performance, and the region’s business needs.
ABOUT THE CAMPAIGN ANALYSIS TEAM
As part of Centro’s Media Operations team, CAs are integral players on account teams that consist of Account Managers, Campaign Managers, Coordinators, and Sellers that service several accounts. In addition to support team structure, the Midwest CAs also work together. We are currently a team of four in the Midwest with 20+ Analysts throughout the country. We work very closely with our Account Management, Campaign Management, and Sales counterparts to deliver great digital media solutions for our clients.
CORE RESPONSIBILITIES
- Work directly and constantly with Sales and Account Management teams to define campaign key performance metrics and design measurement plans
- Assist Campaign Management team with tracking strategy and data requirements to meet measurement needs
- Monitor the performance of digital media campaigns against benchmarks using internal and 3rd party reporting systems
- Design and provide reporting that highlights the effectiveness of digital media campaigns including display, mobile, video and RTB buys
- Analyze performance of digital media campaigns and provide strategic tactical insight and optimization recommendations to the account team
- Organize post-campaign data and insight into compelling wrap up reporting and presentations
- Identify opportunities for outside research (brand study, ad verification) on assigned clients
- Contribute to Centro knowledge base with case studies and research
QUALIFICATIONS
- 3+ years digital media agency or publisher experience, especially in client-facing buying or media measurement departments
- Bachelor’s degree in Advertising, Marketing, Business, Statistics, or Economics preferred
- Very strong Excel skills, and solid knowledge of MS Office
- Excellent organization and communication skills
- Highly motivated with a strong record of project or process management
- Good qualitative skills with ability to demonstrate quality data organization and analysis techniques
- Understanding of media buying and ad serving landscape
- Solid independent thinking and problem solving abilities
Centro is an Equal Opportunity Employer and does not discriminate against any employee or applicant on the basis of race, gender, age, disability or any other basis protected under the law.
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