Product Marketing Manager
At Asana we’re building a communication platform that enables teamwork without email. We regularly launch new product features and marketing websites that enable teams to do great things. Teams across the globe, in every industry, run their businesses on Asana, and we are growing rapidly. We are looking for someone to communicate the value of the Asana product to new teams and teams already using Asana via product launches and web properties.
Our first Product Marketing Manager will be a key member of the Marketing Operations team. You will collaborate with the Product and Marketing team to determine the marketing mix and messaging for product launches. You will project manage, determine scope and content, and assist with copywriting for all marketing web projects, including updating Asana.com, the Guide, the Asana blog, and new web properties.
You are both analytical and creative. You have experience project managing web design and development, optimizing websites to increase conversions, marketing product launches, working cross-functionally with product teams, and driving user growth. You understand the marketing funnel and can effectively execute across multiple marketing channels (including web, advertising, email, PR, and marketing content) to achieve goals.
Requirements
- 3+ years experience in a product marketing, project management, or digital marketing role.
- Deep experience owning and driving marketing for product launches
- Deep experience driving web projects from concept to launch to optimization, with a focus on user growth.
- Process and deadline oriented. You can manage timelines for other team members and drive projects forward effectively and on time.
- Deep understanding of marketing metrics.
- Understand and naturally resonate with Asana’s mission and positioning, and can craft messaging that drives our brand and understanding of our product forward.
- Enjoy the complete range of marketing activities from copywriting, to analyzing marketing metrics, and brainstorming messaging and content ideas.
- Ability to collaborate with key stakeholders to develop a marketing plan for a product launch, making tradeoffs for timelines and scope.
- Experience working cross-functionally with product managers, designers, and engineers.
- Comfortable writing about technology, specifically product marketing content.
- Empathy for teams and users: you are passionate about helping teams find the best technology, become more efficient and productive, and achieve more together.
Desirable
- Startup B2B SaaS software marketing experience
- Can share and present websites that you have been a key member in producing.
- Experience crafting new user experiences and in-product marketing experiences.
- Personal interest in productivity and organizational efficiency.
- Power user of Asana, you have ideas for new features and get excited about discovering new use cases.
Potential Profiles
- Product Marketing Manager at an established SaaS company, who wants to get back to moving quickly as part of a small team.
- Web project manager at agency who wants to get closer to a single product and mission.
- Campaign Manager or Digital Marketer, focused on marketing new products or emerging technologies, who wants to work more closely with a product team.
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