ChallengePost ? Marketing Director
New York, NY
Apply NowChallengePost powers online software competitions and in-person hackathons, and promotes them to our large, global network of software makers. Our platform is trusted by companies and government agencies throughout the world, including: Evernote, Samsung, The World Bank, Ford, Eli Lilly, The White House, Pebble, and Qualcomm.
Our mission ? to celebrate software and the people who create it ? is firmly rooted in the belief that technology can bring about important change and improve lives.
About This Position
This is a high impact leadership opportunity for a tech-savvy marketing professional to manage a wide scope of demand generation initiatives. At its core, this role is about engaging organizations looking to grow their software developer base (i.e. users of their APIs, SDKs, or data sets).
You’ll be encouraged to think strategically about reaching developer evangelists and other platform marketing professionals through effective content and outreach campaigns. This job also includes nurturing an existing database of several thousand sales prospects.
Responsibilities
- Oversee sales messaging: Convey the value of ChallengePost as a way to drive innovation and help grow a developer community.
- Sales content: Oversee the development of compelling whitepapers/guides, case studies, blog posts, sales collateral, promo videos and event displays.
- Lead conversion and tracking: Measure website traffic and take actions to consistently improve inbound lead conversion.
- Lead nurturing: Create and distribute newsletters, webinar and event invitations, and industry surveys.
- SEO: Target appropriate keywords and implement strategies to increase organic traffic.
- Paid advertising: Optimize campaigns on search engines, social media platforms, display advertising and retargeting networks, and industry publications.
- Conferences and sponsorships: Define which events ChallengePost staff should attend, and coordinate sponsorships or speaking opportunities.
- Strategic alliances: Develop promotional partnerships with target industry groups and publishers.
- Social media: Increase sales prospect followers on our Twitter, Facebook and LinkedIn Pages, as well as our blog.
You
- Have 3 ? 5 years digital marketing experience and success working on products where the website is the business (rather than an online representation of an offline business).
- Have solid experience marketing technical and developer-focused products and services.
- Love metrics, and take a data-driven approach to digital marketing.
- Have broad expertise in search engine marketing, content marketing, online advertising, and social media.
- Have worked closely with sales teams to generate new leads and nurture existing ones.
- Are passionate about the ways software applications are transforming the world.
- Excel in a fast-paced environment where priorities and resources are clear.?
Hours and compensation
- This is a full-time position
- Salary is commensurate with experience
- Stock options
- Great benefits
If this sounds like the perfect fit for you, please send us your resume and a cover letter telling us why you’d be a great candidate.
Apply Now
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