Product Marketing Manager, Launches
As a Product Marketing Manager for launches, you’ll be at the center of every product launch at Box – driving processes, aligning stakeholders from every department and executing communication plans to make our features stand out in a crowded marketplace. Each day will present new challenges to overcome and innovations to market, plus an opportunity to work with the best and brightest in the Silicon Valley.
Your challenges
- Develop the endgame launch marketing plan, setting clear goals and orchestrating a high impact product launch with solid targeting, positioning, messaging and programs.
- Coordinate with a rapidly-expanding cross functional team to make sure everyone’s ready to roll before a launch and playing their part to make it happen, including product, PR, engineering, sales, platform, support, backend and business development.
- Be the master of our launch calendar. Keep the team organized and up to speed internally and communicate changes to our customers.
- Drive the creation of launch design elements by working with our awesome brand team and product design team.
- Partner effectively with Marketing and Sales to lead world-class product marketing communications for product launches
- Communicate the value of new product features and capabilities to go-to-market teams and deliver the effective collateral that will support new customer acquisition and retention.
- Drive product adoption and usage by supporting market facing programs and effective product launch support
Your Skills
- BA/BS degree
- 2-5 years of previous product marketing, public relations, marketing, product management, or program management experience preferred (full time).
- Ability to craft detailed and high-judgment launch plans including messaging, pitch, and positioning
- Closely follow emerging technology, consumer, and social trends and make recommendations for how products will leverage or fit into those emerging trends.
- Scary-good at articulating the essence of products and the value they create.
- Proven ability to influence and drive consensus with cross functional teams using strong teamwork and relationship-building skills.
- Thrive in a constantly changing environment – ready to move quickly, think on your feet and adapt to a fast-paced environment
- A strong affinity for technology. You pay attention to what’s new in tech, and have an innate desire to understand how things work.
About Box: Box provides a secure way to share content and improve collaboration on any device. Desktop, tablet or mobile. From huge corporations to mom and pop stores, Box believes technology should never limit anything you do. Businesses of any size can be more productive, inventive and powerful on Box. The company is well funded by top VC firms like Andreessen Horowitz, Draper Fisher Jurvetson and U.S. Venture Partners. Box is proud to be on Forbes’ list of America’s Most Promising Companies, is used in 240,000 businesses - including 99% of the Fortune 500 – and is the go-to product of 27 million people.
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