Campaign Manager | Centro

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Description

ABOUT THE ROLE

An integral part of a partner’s “Centro experience”, the Campaign Manager is responsible for the execution of a client’s digital media plan; from creative specs to trafficking to launch, and everything in between. The Campaign Manager plays an important part in the campaign process; coordinating with internal counterparts, publisher partners, and vendors to insure that a client’s objectives, timelines, and needs translate into a successful campaign. Utilizing a unique blend of ad operations know-how, troubleshooting expertise, and exceptional communication skills; the Campaign Manager’s objective is to provide a seamless campaign experience for Centro’s partners.
 

CORE RESPONSIBILITIES

• Complete ad server setup (trafficking) on behalf of advertisers; actively manage incoming and outgoing creative assets and implement ad rotations, targeting, and supplemental tracking
• Perform thorough quality assurance and analysis of creative assets and third party ad tags; provide recommendations and actively contribute solutions to quickly resolve technical or creative spec related issues
• Ensure the launch and tracking of media plan placements through third party and internal reporting tools; actively resolve issues, and work with publisher partners to launch placements per a media plan
• Assist publishers with troubleshooting implementation, delivery, and functionality issues; provide assistance to Analysis team to actively combat third party reporting discrepancies
• Provide regular status updates and reports to the internal team, the client, and regional sales management regarding outstanding campaign deliverables, timelines and suggested next steps
• Understand media plan objectives, and suggest framework for campaign setup which will directly translate into reporting and performance outputs
• Participate and contribute to weekly account status meetings, team updates, and client calls/meetings, as needed
• Proactively escalate issues and communicate potential challenges to the account team, regional sales management, and Management

QUALIFICATIONS

• 2+ years in an ad operations, project management, or account management role at a digitally focused advertiser, ad agency, or publisher
• 2+ years of direct, client facing work experience within a deadline driven environment
• Prior experience working within a sales organization is preferred
• Extensive knowledge of digital operations processes, systems, and outputs
• “Hands on” experience with ad serving systems and platforms, reporting and tracking methodologies, and Rich Media functionality
• Working knowledge of the digital production and design process, understanding of formats, techniques, and required deliverables
• Prior client facing experience is required; must possess the ability to communicate complicated concepts and instructions in a friendly, concise and detailed way
• Prior experience executing video, paid search, mobile, and social campaigns is preferred
• Exceptionally detailed, organized, and accurate; an individual who enjoys creating and implementing process
• A proven track record of taking ownership of a project and seeing it through to completion

Centro is an Equal Opportunity Employer and does not discriminate against any employee or applicant on the basis of race, gender, age, disability or any other basis protected under the law.