Search Strategist | Centro

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Description

ABOUT THE ROLE
 
This role will be responsible for managing key clients Paid Search and Search Retargeting accounts.  Daily responsibilities include account creation, optimizations, reporting, pacing and internal/client feedback.  In addition to account management, this role will develop and evolve the Search strategy across accounts, create plans/timelines to execute approach, run tests on new beta opportunities as well as educate Coordinators on advanced Search tactics.
 
CORE RESPONSIBILITIES

• Provide high-level understanding  and best practices of Paid Search and Search Retargeting
• Present Centro’s Search Solutions to partner agencies and potential clients
• Provide insights, data and analysis to help develop presentations
• Attend strategy meetings and client calls
• Guide strategic approach to develop keyword and ad copy builds
• Optimize accounts on a regular basis to meet goals and improve campaign performance
• Analyze accounts for new opportunities and develop/maintain project plans that meet client’s needs
• Run tests on new beta and product offerings, report on learnings
• Train Coordinators in other offices on advanced features, products and betas
• Identify internal process improvements to increase efficiency and scalability
• Interface with Client Services team on all campaignsBecome a positive and influential presence for the Search team internally and with agency partners
• Some travel to regional offices and client meetings

 
QUALIFICATIONS

• 3+ years Paid Search experience
• 1+ years' experience in client facing role
• Bachelor's Degree or higher from an accredited college or university preferred
• Search Retargeting experience, a plus
• Advanced skills and working knowledge of Google Adwords, Bing Ads and Editor Tools
• Agency experience, a plus
• Experience executing daily management of campaigns for  Paid Search based on strategic approach and recommendations
• Ability to clearly articulate strategy and recommendations in a clear, professional manner via verbal and written communications to internal teams and clients on an as needed basis
• Experience working on an account that tracks conversions (revenue is not a requirement)
• Knowledge of third party bid management system
• Google AdWords certified, a plus
• Exceptional customer service and communication skills
• Basic knowledge of SEO and analytics platforms (i.e. Google Analytics)

Centro is an Equal Opportunity Employer and does not discriminate against any employee or applicant on the basis of race, gender, age, disability or any other basis protected under the law.