Growth Engineer
At Asana, we’re building collaboration & communication software to help every team in the world become more effective in working together and in realizing their visions. On the Growth Team, we focus on the “every team” part of that mission. What prevents some teams from reaching their full potential? How can we better serve them and provide a product that they love and that effortlessly solves their needs? We strive to learn what successful teams have in common, so that we can help all teams replicate their success.
Asana is in a new space of tools for team collaboration, providing us with many unsolved challenges. For example, we must somehow communicate Asana’s unique value to someone who hasn’t used anything like it before. While we target the enterprise, we aspire to grow without a huge sales team. However, it’s difficult to establish viral loops because organizing work yields delayed gratification?we can’t just use cute pictures of kittens to spread our message.
The Growth Team iterates quickly?we’re on a tight loop between brainstorming, action, and analysis. We are a collection of engineers, a designer, and a PM, working closely with marketers and salespeople, each bringing our discipline to bear against problems. We talk to customers, study user data, use our imaginations, and work towards experimental designs where we learn regardless of outcome. In exchange, we get fast, concrete feedback on our work.
Sample Projects
- Improve areas that especially impact new users, like account setup and our invitation flow.
- Develop a hypothesis about what prevents some users from inviting other users, help design an experiment to test that hypothesis, then analyze the results.
- Work across the codebase on features that unblock whole classes of users, like supporting new platforms or languages.
- Approximate the effect of behavior that can’t be interpreted from logging, or even experimentally. Answer questions like “does usage of a certain feature drive product usage?” and “is this experiment a success?”
- Help refine the Growth Team process?what should we focus on? How much risk do we want? What’s the tradeoff of knowledge versus sure(r) wins?
You are…
- empathetic with customers and passionate for clearing their roadblocks, even in parts of the product the rest of the company doesn’t focus on.
- in the habit of questioning your own assumptions.
- scrappy, and excited to move quickly by pursuing solutions that others might overlook.
Learn more about Engineering at Asana. Visit our Engineering Site.
No comments:
Post a Comment