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User Acquisition Manager
San Francisco
Acquisitions
Full-time
Lumosity is a breakthrough brain training program that helps 60+ million members worldwide unlock their full potential, feel more confident, and live their best lives. We champion the active pursuit of life-long brain health and pioneer the understanding and enhancement of the human brain - while also making significant contributions to the cognitive science community. A key strategy for maintaining our blistering user growth is to expand aggressively worldwide and to spread our message across a variety of marketing channels. That's where you come in.
YOU ARE
- At-cause - you take ownership for the work you do and stand behind its quality; your goal is to become THE expert on the regions and marketing channels that you manage for Lumosity
- Reasonable - you can synthesize external and internal data and team feedback to develop coherent roadmaps and test plans for growing our user base
- Resourceful - you seek out the right third-party data and experts outside Lumosity to inform strategy and tactics
- Data-driven - a rockstar analyst that can turn raw, ugly data extracts into oh-so-beautiful insights
- Savvy - you're not afraid to negotiate partnerships on our behalf, with a data-driven and strategic approach
- Collaborative - you can share learnings and respectfully challenge others on our team to improve our performance and make the rest of the organization more successful
- Articulate - you can clearly and concisely communicate test learnings and strategy rationale to the team
YOU WILL
- Perform deep analysis of marketing spend across various channels (display, search, TV, radio, print, etc.) to learn and identify the most effective strategies
- Apply a proven advertising playbook to new markets and marketing channels in hopes of growing them quickly and efficiently based on what we've learned in the past
- Build relationships with agencies, publishers, and networks across the globe to refine our understanding of what tactics work in which places, and act on those findings through placing ad buys and managing tests
- Weigh in on advertising creative based on test data, cultural attitudes, and national regulations
- Share your learnings by leading meetings with executives and product managers
- Work in teams within an intimate, blindingly fast startup environment and wear many hats
YOU HAVE
- A Bachelor’s degree in engineering, science, math or business-related field
- 3+ years of experience in investment banking, management consulting, product management, user acquisition marketing or similar fields
- Experience analyzing data and arriving at actionable recommendations
- Experience managing personal relationships with vendors or clients
- Deep interest in working for and learning about consumer internet companies
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